It is rarely seen that the worlds of passion and work meet. People often keep the two separated and, as a result, are never satisfied by either. They always dream about taking up their passion after a particular stage in life and spend their years planning; however, when the time comes, their hunger has usually faded. Nonetheless, on scarce occasions when an individual allows both worlds to collide, they leave a mark like Shohista Turan.
The founder of Jewellery Pursuer, Shohista Turan, is living proof that one must take the leap and let their passions collide with the entrepreneurial spirit within. Her website, which incorporates both her online shop and the magazine, is a haven for jewellery lovers! She hosts some of the most unique and exquisite designs from various designers that are bound to catch the eye and speak volumes about Shohista’s spectacular taste in jewels.
Jewellery pieces like Sunset are a reminder of the happy days of childhood with endless days of summer and balancing hues of blue. At the same time, creations like Mediterranean Garden encapsulate the perfect blend to pique curiosity with reflections of secret gardens and joyful days. Keeping the aesthetic of minimalism and sophistication alive, there are multiple pieces on the website that would help you dazzle!
The website also represents her online-based magazine. Shohista as the editor, strives to achieve her aim of showcasing novel pieces of jewellery for her audience to review close by and presenting the necessary and valuable information to understand those designs. The magazine also provides a means to excess various exhibitions and interviews with some of the most renowned names in the jewellery industry.
Her fascination and uncontainable love for jewellery can be seen in her hard work. She aims to create high-quality content for the brands she works with and her viewers alike. Shohista shines like the diamonds that inspire her in between these moments of creativity; she says, “ It is loving the jewellery, loving the colours, searching for my happiness and finding it was the beginning of my successful journey.”