Every marketing agency that dives into branding starts with a unique idea and its own perspective on all things related to advertising a business. However, they all share a common goal — to take a brand or a company to the highest levels of success. David Tracy is an award-winning marketing strategist and the owner of Northgate, who offers insights into how a company can become a successful venture by incorporating specific ideas and strategies into its work regime.
Coming from a family where both his parents were nonprofit workers, David learned a few important lessons early on in his life; the most significant among those was to become a force for good in the world. His extensive travels have also added value to his personal and professional life. David’s marketing agency, Northgate, is helping nonprofits by giving them a voice and creating pathways for effective communication. He has traveled to over 40 countries and has formed a multicultural, multilingual team of individuals who bring in their own strengths. His company has gained the trust of clients around the globe, and with David at the helm of marketing affairs, they do not stand to lose.
Invest in a strong marketing strategy
Companies and brands need to have a strong marketing strategy if they want to excel, and see optimal growth. David believes that a brand is only as good as its marketing campaign, and while most brands were not considering this as an absolute requirement, after the onset of the pandemic, they have had to change their views. He says that many brands come to him, asking him to revamp their social media to attain better ROIs, and one look at their credentials tells their whole story.
Be cohesive and have a unified approach
There is usually a hodgepodge of ideas scattered all over the place, and most companies do not consider it an issue; however, it portrays a negative image. It makes people believe that you are not trustworthy and that your brand lacks security. David suggests that a marketing company should invest in having a unified approach for the brand they are working on because they are present across multiple social media platforms. It is essential for success in today’s world that each of your social media websites relay one specific message unique to your business idea. It should be cohesive enough for the client so that it connects them with all of their content.
Show empathy to fight off adversity
Having a caring attitude can take you a long way, and David learned this while volunteering for his parent’s nonprofit. Secondly, developing a business requires a focus on creating and implementing precise strategies that can help raise your brand’s voice on a global scale. David believes that companies which invest resources to work internationally are more prone to success than those with a limited approach. While this strategy can help any business excel, it stands especially true for marketing agencies.
Never give up and keep moving forward
Regardless of others’ opinions, David suggests a few essentials for achieving success in any field or sphere of life. He believes that showing determination, especially after the pandemic, in the face of adversity can help a company succeed, and so do following through on prior commitments. Giving up on your dreams and aspirations should never be an option – “Adaptability is the key to attaining goals,” says David, “and having the guts to move forward regardless of all the hurdles can help pave the path to success.”
Not only has David been making waves in marketing, but he’s also using the same strategies for his YouTube food show Midnight Food Coma. The show mainly focuses on sharing his love of authentic Asian cuisine; however, it also offers excellent food from some of the best restaurants in the world. It’s still in its early days and has nevertheless gathered thousands of subscribers with hopes of many more to come. The show has a sci-fi twist with a nostalgic 80’s appeal that is simply addictive.
David believes that food has the power to bring people together, just like a successful marketing campaign, because both meet people’s needs. He plans to take them both to the next level by introducing productive and positive strategies.
