Hollyan Carroll is a Muskoka realtor working for PSR Brokerage specializing in waterfront properties. She is a fresh face in the real estate industry who has developed her sales and negotiation skills over the past decade which she applies really well to the real estate industry. Holly is determined to provide her clients with the best services and ensure smooth transaction of property. In this article, Holly shares the 3 essential tips on how to become a successful real estate agent.
1. Build trustable connections with clients
How well you communicate with clients, and the bond of trust you develop with them is crucial for success as a real estate agent. Holly believes that gaining the trust of the client is paramount to succeed in your work and that is only possible if you are compassionate and empathetic. Acquiring property and buying a home is a life-changing decision and could be nerve wrecking. As an agent, you have to be willing to clear all sorts of uncertainties in your client’s mind. She advises aspiring agents to put customers first in all their interactions. Extra care and attention goes a long way, and sometimes passed on generations for decades down the line.
2. Focus on Your Professional growth
The world is constantly evolving and developing new approaches to conducting your business and dealing with clients. Holly believes that it is absolutely necessary to modernise your professional approach with new brand techniques so that you stand out from the rest. If your work is marred by stereotypical tactics and traditional strategies, then you will never be able to stand out. Incorporate new and innovative strategies, make use of social media to stand out and obtain business through it. Engage your audience virtually and have your presence felt across the social media platforms. But whatever you display, never sell more than you can deliver.
3. Learn All About Your Market
Like all businesses that require research to understand the market, real estate agents are required to do the same and enhance their market knowledge constantly. Keeping up to date with market conditions by reading the local and national news, following all new projects or trends and learning about the behaviours of your locality is crucial for success.
Holly firmly believes that these three tips can assist your real estate endeavours and help you lead your deals with success. She is aware that being a real estate agent requires novel and innovative ways to market your business, generate new deals and retain contacts based on trust and friendship. And that is exactly how she runs her business too.
To know all about Holly’s business, check out her Instagram page here.