Psy.D. Janine Kreft is an Instagram/TikTok video blogger who holds 1:1 sessions and group coaching online. She has used the power of social media to make mental wellness more reachable to an international audience.
All our life, we are taught to take care of our physical health yet Dr. Kreft finds it regrettable that we weren’t taught from a young age to take care of our mental health on a daily basis as well. Mental health hygiene is just like brushing your teeth. If you don’t do preventative care, you end up with problems. To highlight the importance of self-care, Dr. Kreft has contributed to changing the narrative of the people by making videos online.
Growing up as a professional ballet dancer, Janine developed a love for therapy as she experienced going herself when she was 25 years old. After quitting ballet and experiencing the loss of identity as a dancer, she felt depressed and hopeless about life. Therapy helped her heal and realize there was so much more possible out there. When she was in therapy, Janine learned that “letting go of judging ourselves for our choices” was a huge contribution. “Shame & judgment are not effective motivators as they create limitations energetically for what else is possible”.
After getting her master’s and doctorate degree in clinical psychology, Dr. Kreft actively helped Veterans at the U.S Department of Veterans Affairs. After nearly seven years, she quit her job there and opened her own Instagram account @kreftscouch to promote self-care and wellness. She used her life experiences and observations to develop a unique technique and approach to healing that encourages people to seek evolution by making videos.
Dr. Kreft launched her own business called Kreft’s Couch which has turned into a multi 6 fig business even before its first year on the lookout. The point of this business is to attract global customers who can find unique treatment with Dr. Kreft. Moreover, she created an online school of self-paced courses that her clients can easily access to aid in their healing journey. These courses include Hypnosis Pack, Pocket Couch Time: Panic Attack, Pocket Couch Time: Self Doubt/ Overthinking, and many more.
Dr. Kreft’s Instagram videos focus on different aspects of mental wellness like dealing with panic attacks, setting boundaries in relationships, and emotional mastery. She also demonstrates practicing tools like meditation, breathing exercises, and tapping techniques by tapping on pressure points on the face and body. Dr. Kreft is an expert in combining various techniques that can be adopted in daily life.
Her unique approach to mental wellness of posting videos on TikTok has become more authentic than most who use traditional models. Many of her clients express deep gratitude from working with Dr. Kreft.